Transaction Governance Structures of Brick-and-Mortar and Click-and-Order: An Instrument Design Study
نویسنده
چکیده
Since the inception of the construct of transaction governance structure (TGS), transaction cost economics (TCE) has become an important anchor for the analysis of a wide range of economic and organizational issues. As theory of TCE advances, the perception of TGS has shifted from a polar classification (market/hierarchy) towards a continuum of market-hierarchy [17][20]. Despite the development in conceptual framework, empirical work based on the idea of the market-hierarchy continuum is scarce. Part of the difficulty is the lack of clear defined and operational dimensions of TGS. Although dimensionalization of transaction has received early and explicitly attention, the dimensionalization of TGS is relatively limited. This paper is an initial effort in instrument building. In this paper, we will (1) review the literature on TGS, (2) survey 40 empirical studies from 1982 to 2002, (3) present dimensions of TGS based on Williamson’s work of 1991, (4) run a preliminary test to compare TGSs of brick-and-mortar and click-and-order.
منابع مشابه
New Product Design under Channel Acceptance: Brick-and-Mortar, Online-Exclusive, or Brick-and-Click
I n recent years, an increasing number of brick-and-mortar retailers have entered into the new brick-and-click era. Within this context, when a manufacturer presents a new product offering to a retailer, the ultimate decision is often made by the retailer regarding (1) whether to carry the new product, and (2) the channel outlet the product will be carried in (i.e., in-store only, online-exclus...
متن کاملInvestigating the Impact of Firm Strategy – Click-and- Brick, Brick-and-Mortar, and Pure-Click – on Financial Performance
Attracted by the numerous benefits of E-commerce, many traditional brick-and-mortar firms have embraced the Internet to supplement their business operations and have adopted the “click-and-brick” approach. Despite these changes, insufficient empirical research has been conducted on the impact of different firm types on financial performance. Based on the resource-based view, this study presents...
متن کاملUsing AHP for Determining Priority in Seamless Strategy: A Case Study of the Click-and-mortar Bookstore
The click-and-mortar issue has attracted considerable attention in recent years. Many diverse arguments and viewpoints have been proposed to reinforce comprehension of seamless integration, but there has been little empirical research on how to develop an effective seamless strategy for consolidating the click-and-mortar environment. It is known that business capital is often scarce and differe...
متن کاملA location-routing problem for the conversion to the "click-and-mortar" retailing: The static case
The static conversion from brick-and-mortar retailing to the hybrid click-and-mortar business model is studied from the perspective of distribution logistics. Retailers run warehouses and brick-and-mortar stores to meet the demand of their walk-in customers. When they decide to operate on the Web as an e-tailer, also click-and-mortar stores are needed which can serve both walk-in and online cus...
متن کاملPozzolanic mortars for the conservation of old masonry structures
The design of repair mortars started from the characterization of the original mortar samples preserved in small areas in the floors of the Dungeon Tower, Bač Fortress. Two materials (waste brick and clay material) were investigated in order to select the pozzolanic material which later was a component of the repair mortar. Based on the compatibility test of the examined old mortars and of the ...
متن کامل